Google Ads Management Agency
Based in Malaysia, IMIM helps you stand out in a crowded market. If you’ve perfected your services but are having trouble bringing people to your business, then it’s time for us to step in. Our experienced Google Ads team puts your business at the forefront of potential customers.
By working within your budget to create an advertising campaign, we help boost your sales while heightening your brand awareness. Whether you want to be better known locally or are looking to deliver your brand to a global audience, we can help make it happen.
Advertising strategy can be a bit of a complex process. There are hundreds of options out there and while many of them can be effective to a certain extent; one of the most effective choices out there is Google Ads. Google Ads, or as it was previously known, Google Adwords, is a pay-per-click (PPC) advertising medium that will promote businesses directly on Google’s search page. The reasons to utilize Google Ads Services are as follows:
While ad campaigns on Google require some analysis and tweaks, they tend to show results much faster than other methods such as SEO. Many businesses see increased sales resulting from Google Ads within the first few months.
Targets the Right People
Your ad won’t be wasted on people that have no potential as customers. I.E., people that have no use for your services or people not in the vicinity to utilize them.
Google Ads enables a feature known as Retargeting. Also known as remarketing, it keeps your advert appearing even after a visitor has left your website. Most ad click-throughs convert only about 2 percent of the time on the initial visit.
If an advert isn’t gaining many impressions, click-throughs, or conversions, then you can lower your allotted daily budget towards that advert or cancel it completely. You can also invest into your better performing advertisements.
Google ads agency in malaysia you can Trust
Born in a highly tumultuous period of recessions and pandemics, our google ads agency has thrived despite the many challenges put to it. We hope to provide the necessary guidance so that you can accomplish the same.
Google Ads services is a seemingly basic service, but there are still many ways to fully optimize the process. Our agency can advise you on your choices or handle your campaigns entirely. We understand how to properly target and entice potential customers at the lowest cost to you.
For small businesses just starting out, it can be daunting to hand over control to a third-party. However, we keep you in the loop and integrate your suggestions into every step of the proceedings. After all, our core vision is to treat your business just like our own and make the decisions that you will be the happiest with.
Google ads management services
Google Ads encompasses a number of different advertising strategies. Each of these accomplish different things but all lead to the same result: bringing customers and making them aware of your business. While any one of these are effective on their own, it is recommended to have a wide berth of campaigns to achieve maximum results. However, keeping track of all of these methods can prove to be a great burden on a growing business. Here’s how we can help.
Google Search Ads
IMIM controls the smart technology of this service to place your ads in front of high potential customers. These appear at the top of a Google search feed meaning it appears right as the customer is searching for a solution to whatever problem or need that they are facing.
Our team parses through the hundreds of possible keywords that will get your advert seen by the most relevant searches
Local Search Ads
Local search ads are meant to drum up business and awareness in your immediate vicinity. From permanent residents to homestayers, if your business doesn’t benefit from a widespread customer base, then why focus on areas outside your vicinity?
IMIM prioritizes the specific information that will bring customers to your brick-and-mortar location. This includes your geographic position, contact information, and operating hours, among many other factors that will entice them into coming.
Display Banner Ads
Boasting a connection of websites numbering over 2 million, Google Ads has its hand in nearly every conceivable business niche. But throwing your ad onto irrelevant sites isn’t the path to success.
Our team carefully places your display banners onto the correct websites that will be the most relevant to your business. Whether it is creating a static banner or an animated one, we ensure your budget is well used.
YouTube Video Ads
With constantly changing YouTube ad policies it is hard to create a useful pre-video advertisement. You run the risk of it being skipped, or worse yet, simply forgotten.
With a creative department of professionals, we at IMIM create actionable ad campaigns that are best suited for YouTube’s unique video ad policies. We keep updated on current strategies, so you don’t have to worry about the effectiveness of your campaign.
If you’d like to know the proven results, we are proud to share client's SEO case studies that prove we’re for real.
How we can help you on google ads
With the amount of research and time investment to having your ad campaign perform well is staggering. Our team goes above and beyond for your business by:
Finding Profitable Keywords
Targeting the correct terms, or keywords, is possibly the most vital step to taking full advantage of Google Ads unique model. Our dedicated team tailors the keywords your ads will use to the current level of your business. This allows us to gain an edge on your competition and drive traffic towards you instead.
Setting the Correct Budgets
We stay in constant communication with your business and customize spending towards your goals. Different advertisements achieve different things, understanding your business allows us to allocate an ideal budget for each one. We take your money farther.
Creating your Advertisements
Getting your ads in front of the right eyes won’t mean a thing if they aren’t any good. We put together enticing campaigns that will live up to the quality of your business.
Studying the Competition
We analyze the strategy behind your competitor’s own ad campaigns. Doing this allows us to recognize weaknesses in their strategy and have your campaign reach customers they are missing.
Studying the Competition
We take complicated numbers and present them to you in an understandable way that makes it easy for you to plan.
This data includes factors such as average transaction amount made from each ad, the best hours to have your ads active, the click-through rate of each advert, and the highest performing keywords you are using. Fully understanding all these factors and more allows our team to bring you the best results as quickly as possible.
Google Ads is an online advertising medium that businesses, large and small alike, can use to improve the visibility of their services on search engines, YouTube, and on millions of other participating sites. Google Ads places the power in your hands, allowing you to customize your goals right in the dashboard, and constantly customize your ad campaigns and budgets to meet those goals. You are able to quickly see and adapt to what is and is not working in your campaign.
Since you decide the maximum budget allotted to each of your advertisements this is determined entirely by you. However, just because you set a budget, that doesn’t mean you will always be spending the maximum on each advert.
Google Ads operates on a PPC (pay-per-click) model. Meaning you are only billed for each user that interacts with your ad such as going to your site. So, if your advertisement is leading to large click-through rates already meeting your budget, then it may be a good idea to increase that budget. If it isn’t leading to many conversions, then you can always cancel the ad or lower the budget available to it.
Although the cost of a click or call stemming from your ad can vary, in the end, you have complete control over how much you invest into each one. Learn more about how each interaction costs here.
Google Ads provides a fairly in-depth statistics tracker for each of your ads. With it, you will be able to immediately see the number of impressions, click-throughs, and conversions produced by your ads. It does take time to see what works best for your demographic and area, so results will likely not be immediate.
Businesses will normally see improvements within the first month but depending on various factors surrounding your business the time can vary. The beauty of Google Ads is you don’t need to commit to a single campaign at any time. Experiment to find out what delivers the best and quickest results to your business.
At least half an hour per week should be spent reviewing and analyzing your ad results. This gives you the necessary insight to understand what you’ve done that is working and what isn’t. Smart campaign will also give you recommendations to improve the overall effectiveness of your campaigns. Nothing is perfect at the start, but if you continue to improve on the weak points of your campaign, then you will certainly see results.
Visit this page google ads page to sign up. There is an in-depth setup process that will guide you through the process of launching your very first ad. Although the setup process is fairly intuitive, there are Google Ads agency like us ready to help you create and manage your campaign for you. Contact us at imim today.
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IMIM is full service digital marketing agency based in Petaling Jaya, Selangor but works with KL and international clients.
Out-of-the-box, we offer web design and internet marketing services that are comparable in high quality to those offered by any major international digital marketing agency. All that’s different is our pricing.
Benefit from world-renowned SEO, Web design, and internet marketing expertise, by reaching out to IMIM for a free consultation.
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