Google advertising in Malaysia is a popular marketing strategy that businesses engage in in order to acquire more traffic, visits to their websites, leads or sign ups, sales, and even higher ROI. However, Google advertising is not just about throwing a a marketing budget to burn, bidding on keywords, and creating ads that stand out. More importantly, you need a solid strategy to back up your campaigns, so that they will run as smoothly and as effectively as planned.
What is Google Advertising?
Google AdWords is the advertising platform of the biggest search engine in the world. Google takes advantage of its search engine — that is used by billions of users daily from different parts of the world — to provide ad placements for businesses that want extra exposure. Think about the buy and sell newspaper or the billboards along the national highway, where you can see tons of business ads. Google does that, but online.
Google advertising in KL is one of the most effective online marketing strategies that businesses consider and engage in because of the advantages it brings. These include excellent brand exposure, wider customer reach, relatively cheaper cost compared to other full-blown marketing campaigns, and the ability to be tracked and monitored down to the click level.
Should My Business Engage in Google Advertising in KL?
If you are thinking twice whether or not you want to take a chance with Google advertising, here are reasons that should convince you to engage in it.
Why is my Google Advertising Campaign Failing?
If you have tried running a Google advertising campaign, you must have already heard the potential success that this marketing strategy can do to your brand and business. However, if you are not getting the desired result, then there must be one or more problems with how you are managing it.
Here are 5 reasons why your Google advertising campaign is not performing at its best.
- You have the wrong objectives.
For every marketing campaign that you run, it is important to define the objective beforehand. This will help you identify the type of campaign you will set up and what you should be targeting, whether impressions, clicks, or actions. If your Google advertising campaign isn’t bringing you your preferred results, it may be because you did not set the right objective and tailor fit your campaign according to your marketing goals.
- You have no strategy in place.
Just like any marketing initiatives, you need to come up with a solid strategy for your Google campaigns. You can’t just go and spend all your marketing budget at once. Instead, you need carefully review what campaigns are you going to set up, what ad groups to create, what keywords to bid on, how much to bid on, how long to run the campaign, and what type of ads to build. All these factors should be taken into consideration when planning and setting up your Google campaigns.
- You are bidding on the wrong keywords — or you are not using keyword match types.
With search network campaigns, keywords play a very crucial role. It is important to perform keyword research in order to identify which ones to bid on and how much. It is easy to burn your advertising budget by bidding on keywords that may be highly searched, but have very large volume of competition, too.
Additionally, it is important to use the right match types for keywords. You wouldn’t want to bid on very broad and generic keywords, because your ad will show up even on searches that are totally unrelated to your business. This is a total waste of money, so be sure to set up your keyword list correctly and carefully.
- You’ve set up your campaigns incorrectly.
There are several factors that you need to configure when setting up your Google advertising campaign. These includes location, daily bid limit, optimization type, schedule, and whether you are doing a search or display campaign among others. To make sure that your campaigns are bringing in the right leads and results, make sure to set these up according to your goals and expected results. For instance, if you are a local business whose objective is bring in people physically to your store, you would run your ads during business hours and targeting specific areas near your store’s address only.
- You are not tracking your goals.
You can’t improve what you can’t measure. If you want your Google advertising campaigns to work for you, make sure to set up tracking to each of your ads and carefully review and study the data for each campaign over a specific time period. By setting up analytics, you will know how much money you are spending on each campaign, which keywords are converting, and which ads are performing best. This way, you can remove non-converting campaigns and add more budget to those that do.
Google Ads may not be as simple as it sounds, but by following the right strategies and the best practices, you can easily make it work for you. If you need help on Google advertising in KL, contact the marketing experts at IMIM and we’ll be happy to discuss with you your marketing goals and options.